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María José Abad, young Ecuadorian fashion blogger and communications adviser, started her blog ‘María On Point’ in 2011 with the expectations of establishing herself as a key influencer in the fashion industry. After devoting several years to sharing fashion tips and tricks to her friends, she finally decided to share her recommendations and fashion solutions with mass audiences online who were seeking to look “stylish on any budget.” The Embassy of Ecuador to the U.S. interviewed María José to learn more about her accomplishments.

1.EMBASSY: Tell me a little bit about yourself…

María José: I’m a young communications professional living in Washington, D.C. I was born and raised in Guayaquil, Ecuador and I go back to visit my family every year. I miss my family, friends and the Ecuadorian food the most. It’s been 10 years now since I came to the U.S. I moved to the states to finish my undergraduate degree and also pursue an MBA in marketing. I currently work in the public relations industry. Besides managing the blog ‘María On Point’ and being a PR professional, I also provide on-air advice on Hispanic media such as Univision and Telemundo.

2.EMBASSY: How would you define ‘MARIA ON POINT’?

María José: It’s a personal style blog that provides ideas and shopping tips for casual and professional attires. ‘María On Point’ shares recommendations on trends from high-end designers to low-end basics and trending ensembles. I would say my style is feminine, classic with a little edge.

3.EMBASSY: Where did the idea of “Maria On Point” come from?

María José: I’ve always been passionate about fashion and after years of having friends asking me to take them shopping and give them my advise on what to wear, I decided to start a fashion website and have a place to share my thoughts on fashion.

4.EMBASSY: What would you say is the best/worst thing about being a fashion blogger?

María José: I would say the best thing about fashion blogging is to be able to express myself and share my passion with other like-minded bloggers/individuals and also getting to know designers and fellow bloggers. As for the worst thing, I don’t quite know yet.

5.EMBASSY: Do you think you represent Ecuador in any sort or form on your website, style or any social media channels?

María José: Yes, I’m a very proud Ecuadorian and often share news that promote my country such as the Galapagos or #AllYouNeedisEcuador campaign on my social media channels, I have featured young Ecuadorian designers on my website and I keep following new talented designers all the time. I’m looking forward to going back to Ecuador this summer and check out some of the most emerging designers.

6.EMBASSY: Do you have any favorite Ecuadorian designers, models or fashionistas that you look up to?

María José: I love Johanna Konanz accessories.

7.EMBASSY: Would you say blogging about fashion is your dream job?

María José: I like my job and enjoy having the opportunity to blog as a hobby. I may be interested in working more with fashion at a higher level. I think perhaps I can merge both my love and understanding for the fashion industry with my business and PR skills.

8.EMBASSY: What advice would you give to an Ecuadorian who wants to start blogging about fashion?

María José: Do your research and find a platform that is easy for you to manage, whether you choose WordPress, Blogpost, or any other tool, just look for something you like. Don’t feel like you have to post all the time, set a standard, get organized and follow through. If for some reason you don’t have time to blog once a week, take a step back, don’t post just to post, your readers can tell.

9.EMBASSY: Any big plans for 2015 and ‘Maria On Point’?

María José: Nothing major planned. I’m looking to collaborate with more brands and get to know more young designers in my area.

10.EMBASSY: Anything else you would like to add?

María José: YES! Make sure to follow:

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