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“ALL YOU NEED IS ECUADOR” CAMPAIGN ARRIVES TO WASHINGTON, DC

Tourism and trade mobile ads campaign reaches Washington D.C. after stopping in Miami

Washington, D.C.—(November 7, 2014) The Government of Ecuador has officially brought to Washington, D.C. the global “All You Need is Ecuador” advertising campaign, which aims to promote the diverse tourism and trade opportunities available in one of the fastest growing and most dynamic Latin American countries. The campaign highlights the rapidly-increasing trade, tourism, and cultural ties binding Ecuador and the United States via big and bold moving ads across major cities—and now the nation’s capital.

Starting this week in Washington, D.C., the ad campaign features double-decker tour buses wrapped with colorful ads that showcase famous and irresistible Ecuadorian exports such as shrimp, ceviche, chocolate, and roses, as well as top Ecuadorian destinations such as the Galapagos Islands, the Amazon Rainforest, and the Andes mountains. The buses will be visible throughout the city, including landmark locations such as Union Station, The White House, Dupont Circle, the National Cathedral, Embassy Row, Arlington National Cemetery, the Pentagon, Lincoln Memorial, and the Washington Monument.

The campaign launches along with a social media campaign featuring contests with unique Ecuadorian prizes, as well as the release of a new bilateral trade report issued by the Embassy of Ecuador to the U.S. that emphasizes the record double-digit increase of Ecuadorian exports to the Unites States.The tourism and trade campaign will continue in Washington through December, and will also launch this month across Chicago’s public transportation system before extending to other major cities across the U.S.

For more information regarding the “All You Need is Ecuador” campaign and moving ads dates, please visit www.keeptradegoing.com and/or www.ecuador.org.