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75th Annual Flower Mart Shows Benefit of US-Ecuador Trade

Ecuadorian Growers and Exporters Showcase Superior Roses at the National Cathedral

WASHINGTON, D.C. (May 5, 2014)- Thousands of residents and tourists of the Washington, D.C. area who attended this weekend’s 75th Annual Flower Mart at the National Cathedral, one of the capitol’s most beautiful longstanding traditions, were treated to a stunning arrangement of Ecuadorian roses. Today, one in four roses purchased in the U.S. come from Ecuador, and buyers of such roses are helping contribute to providing jobs, security, and empowerment of women in Ecuador.

Ecuadorian roses are considered the best in the world due to their incomparable quality and beauty, and unique characteristics: thick long stems, big buds and vivid colors. Ecuador is able to grow such high-quality and unique roses due to the country’s location by the equator and high altitude, which provide it with long hours of direct sunlight and high luminosity. Ecuador’s climate and soil conditions are also perfect for growing roses. Ecuador also offers the selection of rose varieties.

“Ecuadorian roses are renowned for their high-quality and wide variety,” said Nathalie Cely, Ecuador’s Ambassador to the U.S. “We are happy to have the opportunity to participate again in this year’s Flower Mart so people from across the U.S. can appreciate their beauty, and understand that supporting U.S.-Ecuador trade has many mutual benefits for the people of our two countries.”

The Ecuadorian design invited the twenty thousand people who attended the Cathedral Flower Mart to experience firsthand the beauty of Ecuadorian flower production and invited participants plan a visit to experience Ecuador in person. The introduction to the design read:

“With an unmatched climate amazing landscapes, the essence of Latin America fuses itself to create an unforgettable and unique destination of islands, jungles, Andes and seas. Ecuador has unique climatic conditions that allow it to be the home of the best roses in the world with an impressive number of varieties, unmatched lengths and shelf life to suit every occasion. This Victorian style arrangement highlights Ecuadorian roses and showcases the diversity of flowers Ecuadorian farmers can provide. Much like Ecuador’s diversity, the arrangement hopes to showcase the best Ecuador has to offer while inspiring you to Love Life.

Ecuador’s four worlds are waiting for you! “

Buying Ecuadorian roses has a number of benefits that extend beyond their unique beauty and long lives:
· Ecuadorian rose production takes place on small-scale specialized farms on the equator, allowing Ecuador to provide the highest quality products to American consumers.

· Ecuador’s floral industry is one of the main employers in some of the country’s poorest and most remote areas, providing important economic alternatives to the drug trade.

· The majority of jobs on Ecuadorian rose farms go to female heads of households.

· Ecuadorian roses, which account for nearly 24% of all roses imported into the U.S., help support the U.S. florist industry that creates more than 110,000 indirect jobs, and supports more than 35,000 businesses.

Each year, the Flower Mart showcases floral designs from countries around the world, including displays from Australia, Colombia, Greece, India, Jamaica, Japan, Malaysia, Spain, Sweden, the United States and of course Ecuador. The Flower Mart is a unique opportunity for countries to highlight their natural and floral heritage as well as their national colors, flags, and symbols. The floral exhibit has grown to become one of the most anticipated aspects of the Flower Mart, which includes also arts and crafts vendors, food trucks and kiosks, and activities for attendees of all ages.

For more information on Ecuador-US trade and Ecuador’s beautiful roses visit www.KeepTradeGoing.com.